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Welcome to the Demila blog.
From home staging and interiors to property trends, selling tips and behind-the-scenes at Demila.
Everything you need to help your property stand out, sell well and make an impression.


The Final 5%: Why Developers Should Budget for Presentation From Day One
Property developers are brilliant at thinking through the big things. Purchase price. Planning. Build costs. Kitchens. Bathrooms. Flooring. Lighting. Landscaping. Professional photography. Estate agent fees. But there is one part of the budget that is still often left until the very end. Presentation. And in many cases, it is the final 5% that can make the biggest difference to how a finished property is actually perceived. A beautifully renovated property can still feel surp

nicoladacosta
Aug 274 min read


A Photographer Can’t Photograph What Isn’t There
You can hire the best property photographer in the business.
They can have an incredible eye for detail, understand exactly how to use natural light, know the strongest angles and have all the technical expertise needed to photograph a property beautifully.
But there is one thing even the best photographer can’t do:
They can’t photograph what isn’t there.

nicoladacosta
Aug 154 min read


Preparing Your Home for Viewings: 20 Things to Do Before Buyers Arrive
Selling your home can feel like a bit of a rollercoaster. One minute you're excited because you've got a viewing booked, the next you're wondering if you've forgotten something obvious! The truth is, buyers often make their minds up within the first few minutes of walking through the door. They're not just looking at the bricks and mortar – they're imagining what life would feel like living there. The good news? You don't need to spend thousands of pounds to make a great impr

nicoladacosta
Aug 73 min read


Why Does an Empty House Feel Smaller Than It Really Is?
You've probably heard people say: "It'll sell quickly because it's empty." Surprisingly, that's often not the case! One of the biggest misconceptions in property is that an empty house allows buyers to imagine their own furniture. In reality, most people struggle to visualise how a room could work. In fact, studies have shown that many buyers find it difficult to picture the size, purpose and potential of an empty space. Instead of seeing possibilities, they see uncertainty.

nicoladacosta
Jul 172 min read


10 Reasons Your House Isn't Selling (And How Home Staging Can Help)
Selling your home can be an emotional rollercoaster! One minute you're excited to get it on the market, then weeks go by... maybe you've had a few viewings, lots of people saying they "love it", but still no offers. The first thought is usually, "Do we need to drop the price?" Sometimes, yes. But honestly? Not always. I've been into so many homes where there's absolutely nothing wrong with the property itself. It just isn't showing buyers what it could be. So before you ask y

nicoladacosta
Jul 83 min read


Thinking About Reducing the Price of Your Home? Read This First.
One of the conversations I have most often with homeowners goes something like this... "We've had a few viewings, but no offers. Do you think we need to reduce the price?" Sometimes, yes. If a property is significantly overpriced for the market, that's a different conversation. But in many cases, the problem isn't the price at all. It's how the property is being presented. I've seen homes sit on the market for months with very little interest, only for them to completely chan

nicoladacosta
Jul 33 min read
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